The Storytellers: Story Ecosystem Roundup

Key Takeaways

• Story is a purpose-built Layer 1 blockchain designed to tokenize intellectual property into programmable digital assets. By empowering IP holders to tokenize, protect, share, and monetize their ideas, Story creates a secure foundation for AI-driven innovation and decentralized collaboration.

• To date, Story has focused on infrastructure development, onboarding platforms and marketplaces tailored for creators and users.

• Following its mainnet launch on February 13, 2025, Story has accelerated its efforts to secure high-profile IPs, with Aria Protocol bringing BLACKPINK, BTS, and Aespa’s music IPs on-chain, while STR8FIRE explores entertainment IP tokenization.

• The recent launch of IP Portal is expected to further accelerate the pace of IP onboarding across the ecosystem.

• The Story ecosystem now hosts over 100 publicly disclosed projects, with the total number expected to be even higher when accounting for undisclosed initiatives.

• This report analyzes 30 key projects to provide insights into the ecosystem’s current trajectory and its evolving role in the broader Web3 landscape.

1. Introduction

Unlike general-purpose blockchains like Ethereum and Solana, Story is purpose-built to tackle a specific industry challenge. Rather than serving as a catch-all infrastructure for various applications, it applies blockchain technology to a well-defined problem space. Story co-founder Jason Zhao refers to this approach as a purpose-built blockchain - an ecosystem designed from the ground up to address a targeted need. While general-purpose blockchains prioritize flexibility across multiple industries, purpose-built blockchains optimize infrastructure for specialized use cases. This specialization mirrors historical industrial shifts, much like the division of labor during the Industrial Revolution, where increasing specialization drove efficiency and output.

At its core, Story is engineered to solve challenges at the intersection of AI and IP. Its ecosystem is rapidly expanding across three key verticals: consumer applications, AI, and DeFi/IPFi, alongside the onboarding of blockchain infrastructure and security projects.

Story has deliberately prioritized building foundational infrastructure like platforms, marketplaces, and tooling before onboarding IP assets at scale. This sequence ensures that the necessary technical frameworks are in place, allowing for the seamless utilization and exchange of IP once it moves on-chain.

With its mainnet launch on February 13, 2025, Story is now shifting its focus toward IP acquisition. A prime example is Aria Protocol’s onboarding of music IPs from global artists like BLACKPINK, BTS, and Aespa, marking a major step toward fractionalized, on-chain music rights transactions. Other projects are following suit: STR8FIRE is tokenizing entertainment IP and bringing the Balistyx documentary on-chain. This momentum is expected to accelerate with the recent public preview launch of IP Portal, a platform that enables seamless registration and management of IP assets on-chain.

As of early 2025, more than 100 publicly disclosed projects are actively building within the Story ecosystem, with the actual number likely much higher. Notably, many of these projects are Story-native - an unsurprising trend given that IP is a highly specialized asset class. Purpose-built infrastructure like Story provides clear advantages over general-purpose blockchains when it comes to IP creation, monetization, and exchange. The presence of native projects serves as a strong validation signal, as teams choosing to build exclusively within Story’s ecosystem demonstrate confidence in both its long-term vision and execution capabilities.

Ecosystem expansion has been a core focus for Story. The team actively supports builders through initiatives such as the Super Agent Hackathon, EthGlobal SF Hackathon, and Builder’s Academy, offering funding, technical mentorship, and networking opportunities to accelerate development. By strategically integrating capital, talent, and infrastructure, Story is rapidly broadening its reach in Web3.

This ecosystem roundup highlights the key projects shaping Story’s future. Based on data as of February 2025, the following report explores the builders, creators, and protocols driving the next chapter of Story’s evolution.

Now, let’s meet the storytellers bringing Story to life.

2. IPfi/Defi

Story is pioneering the IPfi sector within Web3, establishing a financial infrastructure that enables creators, developers, and investors to trade and utilize IP assets on-chain. The core objective is to unlock liquidity for IP, transforming it into an investable asset class - an area where traditional financial systems have struggled.

Historically, intellectual property has been safeguarded through copyrights, patents, and trademarks, generating revenue over long periods, typically under corporate or institutional control. However, the conventional IP market is characterized by high entry barriers, inefficient pricing mechanisms, and liquidity constraints, making it largely inaccessible to individual creators and retail investors. Story leverages blockchain technology to address these limitations, focusing on the financialization of IP.

The IPFi framework within Story’s ecosystem is built upon three primary goals: enhancing transparency in IP valuation, expanding market accessibility for both creators and investors, and prioritizing composability to maximize interoperability within the crypto economy. These elements collectively contribute to a more dynamic and scalable IP market.

Story’s IPFi sector is expected to develop in two key phases.

The first phase focuses on establishing core DeFi infrastructure to make IP a tradeable asset using existing financial primitives. This includes IP-backed stablecoins, tokenized royalty claims, and IP-collateralized lending, all of which facilitate liquidity. Many IP projects already utilize DeFi infrastructure for asset monetization, and similar tools are currently in development within the Story ecosystem.

The second phase introduces structured IPFi products, advancing beyond foundational DeFi mechanisms to create sophisticated financial instruments. This phase involves designing new investment models for IP assets and bridging the traditional Web2 IP market with on-chain finance. Key innovations include IP-backed loans, RWA tokenization of IP, and structured IP portfolios and funds. These mechanisms allow large-scale IP projects to efficiently secure capital, positioning IP as a fully recognized asset class in financial markets.

For IPFi to scale, critical infrastructure components such as price oracles, on-chain IP verification systems, and licensing management tools must be established. Teams within Story’s ecosystem are rapidly building these foundational elements, and the growth of IPFi presents significant new opportunities for creators and investors alike. By enabling the evaluation and exchange of creative and digital assets in ways traditional finance could not, IPFi is poised to become one of the most vital financial infrastructures in Web3.

This section will explore key IPFi and DeFi projects currently being developed within Story’s ecosystem.

2.1 Aria Protocol

Aria Protocol is a blockchain platform designed to tokenize various forms of IP including music, film, visual arts, literature, patents, brands, and AI training data into $RWIP (Real-World Intellectual Property). The protocol enables fans and investors to directly participate in the ownership and monetization of creative assets, while providing IP holders with a transparent on-chain revenue model that maximizes royalty earnings and asset liquidity.

In February 2025, Aria Protocol raised $10.95 million through the StakeStone LiquidityPad, securing key music IPs from Justin Bieber, Miley Cyrus, BLACKPINK, and JISOO. The project has also recently acquired fractional rights to BTS’s “The Truth Untold” (ft. Steve Aoki) and aespa’s debut single “Black Mamba”, further expanding its on-chain music catalog.

Aria Protocol’s acquisition of high-profile music IP demonstrates more than just proof-of-concept - it validates the feasibility of trading fractionalized music rights on-chain, serving as a critical milestone for the IPFi market.

2.2 Ethena

Ethena is a synthetic stablecoin protocol that introduces USDe, a delta-hedged stablecoin designed to maintain price stability without relying on traditional fiat reserves. Unlike centralized stablecoins that require custodial asset backing, USDe employs derivatives-based hedging strategies, ensuring on-chain solvency and capital efficiency.

As of March 2025, Ethena has secured over $5.5 billion in TVL and amassed more than 500,000 active users, solidifying its position as a leading decentralized liquidity protocol. Since 2024, Ethena has expanded into RWA, allocating $460 million into tokenized institutional funds, including BlackRock & Securitize (BUIDL Fund), Mountain Protocol (USDM), Superstate (USTB), and Sky (formerly MakerDAO) USDS.

The upcoming launch of iUSDe, a stablecoin tailored for traditional financial institutions, marks Ethena’s next phase of expansion. In February 2025, the project raised $100 million from Franklin Templeton, Fidelity Investments-affiliated F-Prime Capital, and other institutional investors, signaling growing adoption of blockchain-based synthetic assets within legacy financial markets.

2.3 IP.World

IP.World is a Story-native memecoin platform, enabling the creation, trading, and financialization of IP-backed memecoins. As memecoins evolve into cultural assets, IP.World provides a structured marketplace where both creators and communities can launch IP-licensed or community-driven tokens, leveraging the viral potential of memetic assets while ensuring on-chain revenue attribution.

The platform facilitates direct engagement between IP creators and crypto-native communities, allowing brands, artists, and entertainment franchises to tokenize memetic interpretations of their IPs. Through integrated liquidity solutions, permissionless token issuance, and dynamic staking models, IP.World extends the utility of IPFi into the broader memecoin economy.

2.4 Orderly Network

Orderly Network is a hybrid liquidity infrastructure that merges CEX-level order book depth with decentralized trading architecture, offering spot and perpetual futures trading across multiple blockchain ecosystems.

Unlike conventional DEXs, which rely on AMM models, Orderly introduces a unified order book system, ensuring deep liquidity, minimal slippage, and institutional-grade execution for decentralized traders. Developers can seamlessly integrate Orderly’s orderbook liquidity into any DeFi platform, leveraging plug-and-play access to high-frequency trading infrastructure without building native market-making mechanisms from scratch. Ultimately, Orderly aims to bridge liquidity across EVM and non-EVM networks, creating a decentralized trading ecosystem that unifies cross-chain order flow.

2.5 PiperX

PiperX is a Story-native DEX optimized for trading IP-backed assets RWIP, AI assets, and AI agent tokens. It features Fast-Swap Mode, ensuring low slippage and high-speed execution, even under high-traffic conditions.

PiperX supports both V2 (traditional AMM) and V3 (concentrated liquidity AMM) pools, ensuring efficient liquidity provision for diverse IP-based assets. Notably, it is the first agent-native DEX integrating the DaVinci framework, an infrastructure that enables AI agents to directly issue and trade IP-backed assets on-chain.

2.6 Satori Finance

Satori Finance is a derivatives DEX designed to aggregate on-chain liquidity and optimize settlement costs. By combining on-chain aggregation with off-chain settlement mechanisms, Satori enhances capital efficiency while maintaining a trust-minimized architecture.

The platform supports order book-based trading, providing exposure to a diverse range of assets across multiple blockchain networks, including Ethereum, Arbitrum, Base, and Linea. A key innovation is its Liquid Restaking Token (LRT) model, allowing users to deposit Renzo Protocol’s ezETH as collateral to borrow USD-backed stable assets for leveraged trading.

Satori also integrates Telegram Mini Apps, enabling users to access market data, execute trades, and manage positions directly within the Telegram interface, eliminating the need for a separate web interface.

2.7 StoryHunt

StoryHunt is a Story-native AMM DEX designed for trading IPs, memecoins, and tokens. The platform features a concentrated liquidity AMM model, ensuring low-cost and low-slippage transactions. A key feature is its 404-compatible liquidity pool, which facilitates the fractionalization of high-value IP assets under the ERC-404 standard. This structure allows users to trade and hold fractional stakes in tokenized IPs while benefiting from DeFi-native yield mechanisms.

The integration of Benji, the first IPFi Agent Toolkit, further enhances StoryHunt’s trading experience. Benji acts as a specialized AI agent, guiding users through IPFi and DeFi investment strategies, providing actionable insights, and automating complex financial operations.

2.8 STR8FIRE

STR8FIRE is an IPFi platform that tokenizes Hollywood-grade entertainment IP, transforming traditionally illiquid assets into investable on-chain opportunities. Historically, high-value entertainment assets such as films, TV series, and music rights were controlled by major studios and institutional investors. STR8FIRE disrupts this model by leveraging RWA tokenization, enabling broader investor participation.

One notable example is the Balistyx documentary, which was tokenized on STR8FIRE. This project, featuring contributions from David Faustino, will.i.am, Taboo, Black Eyed Peas, and Robin Thicke, allows investors to participate in the documentary’s revenue stream through on-chain fractional ownership.

STR8FIRE’s ecosystem revolves around two key components:

• IP Launchpad: A fundraising mechanism for Hollywood-level IP projects, granting retail investors and fans access to entertainment IP investment opportunities.

• RWA Marketplace: A secondary market for tokenized IP assets, enhancing liquidity and enabling seamless trading, a major advancement over traditional IP investment models.

2.9 Unleash Protocol

Unleash Protocol is a Story-native IP management system, enabling on-chain IP registration, licensing, and financialization through a structured framework. The protocol operates through three core products:

• Unleash IPad: A unified on-chain IP lifecycle management system that includes IP registration, tokenization, trading, and governance. It features IP Generation Events (IPGE) for registration, IPCO (Initial Public Coin Offering) platforms for token sales, and IP Studio for decentralized governance.

• Unleash Market: A lending market where IP token holders can collateralize their IP assets for loans. Smart contracts automatically adjust collateral factors and liquidation thresholds to ensure secure lending operations.

• Benjamin: An AI-powered financial agent designed to enhance the user experience in IPFi and DeFi applications. It provides personalized financial guidance through DeFAI (DeFi + AI) layers and assists with onboarding through entry-layer incentives and social quests within the Story ecosystem.

2.10 Verio

Verio introduces liquid staking and IP restaking within the Story ecosystem, allowing users to stake tokenized IP assets and receive vIP tokens in return. These vIP tokens function as yield-bearing liquid staking derivatives, enabling users to leverage staked assets across DeFi and IPFi applications while maintaining exposure to the underlying IP’s value.

The protocol extends restaking functionality to IP-backed assets, reinforcing their legitimacy and market value. By participating in IP restaking, users contribute to a decentralized credibility framework, where higher restaking levels indicate stronger market confidence in an IP’s authenticity and revenue potential. Additionally, Verio’s shared staking pools lower entry barriers, allowing smaller investors to participate in the network’s governance and security without requiring large capital commitments.

3. AI

The era of AI agents is undeniably upon us. This shift is becoming increasingly evident within the crypto industry. In the second half of 2024, long-anticipated projects like ai16z and Virtuals Protocol finally entered the market, accelerating the convergence of AI and crypto. Today, thousands of AI agents are already operating on Virtuals Protocol and ai16z’s Eliza framework, signaling not just a passing trend but the emergence of an agent-driven economy.

While few dispute that AI will fundamentally reshape the internet ecosystem, ongoing debates persist over whether this transformation will be a threat or an innovation. Story has taken a clear stance: AI should evolve in a way that serves humanity, and blockchain is the key to ensuring that AI development aligns with this vision. As part of this effort, Story is focused on building an economic model that fuses AI with blockchain to create a more transparent and fair system.

One of the most critical components of this approach is Agent TCP/IP. Inspired by the foundational TCP/IP model that underpins internet communication, Agent TCP/IP provides a framework for AI agents to exchange data, license outputs, automate royalty settlements, and collaborate autonomously. This architecture enables AI agents not only to learn independently but also to leverage each other’s knowledge to create economic value. Designed to ensure that AI-generated content and intellectual output receive fair compensation on-chain, this system lays the groundwork for AI agents to operate within an autonomous economic environment.

With this vision in mind, Story is aggressively expanding its AI ecosystem. The project is actively developing AI-powered creator tools, data marketplaces, and agent-driven economic infrastructure. By pushing the boundaries of how AI and blockchain interact, Story is not only enabling new use cases but also positioning AI as a core participant in the on-chain economy, far beyond just an auxiliary tool.

The following section will explore the key AI projects currently being developed within the Story ecosystem.

3.1 Allora

Allora is a decentralized AI marketplace that employs blockchain-based incentive mechanisms to facilitate the development and deployment of machine learning (ML) prediction models. By addressing information inefficiencies in AI-driven insights, Allora enables a transparent ecosystem where data providers, AI model operators, validators, and consumers share predictive analytics and receive rewards.

The protocol operates through four primary roles: Workers (ML model operators), Reputers (accuracy assessors), Validators (network infrastructure maintainers), and Consumers (data purchasers). Allora’s peer-to-peer network aggregates and verifies AI-generated predictions, leveraging a consensus mechanism that enhances accuracy and adaptability to evolving market conditions.

3.2 Creator.Bid

Creator.Bid is an agent ecosystem designed to support the creation and monetization of AI agents, providing essential infrastructure for AI-powered creators to operate independently. At its core, Creator.Bid features a sniper-proof liquidity bootstrapping mechanism, ensuring a fair and transparent launch process for AI-driven projects through its smart contract-based launchpad.

The ecosystem revolves around Agent Keys and BID tokens. Agent Keys function as both membership credentials and monetization tools for individual AI agents, facilitating community engagement and participation. BID tokens serve multiple roles, including payment for platform services, agent endorsements, and reward distribution. AI agents can also stake BID tokens to enhance their credibility and attract user interest.

Looking ahead, Creator Hub is set to become a central hub where AI agents can integrate various API-based services, including social media automation, image generation models, and content management tools. Operators will burn BID credits to access these services, reinforcing BID’s long-term value proposition.

3.3 Flock

Flock is a decentralized AI development platform that integrates federated learning (FL) and blockchain technology, enabling AI models to train and improve without compromising data privacy. By ensuring that data remains localized on users’ devices or private servers, Flock enhances security and compliance, making it particularly valuable in sensitive industries such as healthcare.

Flock raised $6 million in seed funding, with Lightspeed Faction and Tagus Capital as lead investors. To expand its decentralized AI ecosystem, Flock is hosting global hackathons to attract developers and is collaborating with Request Network to explore AI-driven DeFi credit scoring models.

3.4 Holoworld

Holoworld is a decentralized AI character marketplace and social platform, allowing users to create, manage, and trade AI agents. The Holo3D engine, built on Stable Diffusion and ControlNet, generates 3D characters and environments optimized for game development and video production, while HoloAnimate provides AI-powered lip-syncing and animation automation tailored for VTubing and virtual events.

By integrating Story, Holoworld ensures that creators receive automated on-chain royalties whenever AI characters are remixed or reused. The platform also offers an SDK and developer toolkit, expanding the AI agent ecosystem by enabling seamless integration into various applications.

Currently, Holoworld is collaborating with over 20 brands, including Pudgy Penguins, Milady, and Bilibili, while participating in Binance Labs’ accelerator program, strengthening its position within the Web3 AI landscape.

3.5 Mahojin

Mahojin is a Web3 AI image remixing platform that empowers users to generate high-quality AI-driven images and remix existing content across third-party applications. Built on Story, Mahojin provides a tokenized IP management system, ensuring that content creators retain ownership of their data and receive fair revenue distribution. This on-chain model enhances IP protection and monetization in the AI-powered creative economy.

3.6 MoeMate

MoeMate is a comprehensive AI tooling platform that enables users to create, manage, and own AI agents, bringing AI characters to life on-chain. Unlike traditional text-based chatbots, MoeMate allows for the development of AI clones with distinct personalities and persistent memory, paving the way for their integration into VR, AR, streaming, gaming, social platforms, and financial services.

A key feature of MoeMate is its AI model aggregation system, allowing users to select from a range of AI models such as GPT4 and Claude while leveraging integrations with Chub.ai, Ready Player Me, and VRoid Hub to build fully realized AI characters. These AI agents go beyond simple interactions, capable of screen analysis, system task execution, and even assisting with gameplay.

MoeMate currently boasts over 5 million users and 500,000 AI agents, driving a new media economy where AI functions as on-chain assets. The platform also introduces a skill framework that enables AI agents to engage in automated transactions and workflow execution, providing users with direct revenue-generation opportunities.

3.7 Morphic

Morphic is an AI-powered storytelling and content creation platform, streamlining the production of animation, films, and games. Its flagship product, Morphic Studio, is an AI-enhanced video editing tool that enables frame-by-frame animation, pose estimation, and storyboard generation, offering a highly automated workflow for content creators.

The Morphic Playground further enhances creative efficiency by allowing users to generate and manipulate assets with minimal input. Additionally, Morphic is advancing AI research in 3D asset generation, frame interpolation, and text-to-speech synthesis, integrating these innovations into existing animation pipelines to optimize production speed and quality.

3.8 Myshell

Myshell is a decentralized AI platform designed for AI agent creation and management, allowing users to build conversational AI, multimodal content generators, and personalized AI bots with minimal effort. Supporting text, voice, and image-based interactions, Myshell leverages open-source AI models to establish a decentralized incentive framework where both creators and users receive fair compensation.

Myshell secured $11 million in a Pre-Series A funding round led by Dragonfly, with additional investment from Delphi Ventures, Bankless Ventures, Maven11 Capital, and Nascent, further cementing its role in the AI x Web3 ecosystem.

3.9 Ritual

Ritual is a decentralized AI execution layer designed to verify AI model operations on the blockchain. Its first product, Infernet, introduces an on-chain interface for AI execution, allowing smart contracts to interact with AI models securely. By offloading AI computations off-chain while verifying results on-chain, Ritual ensures trustless AI execution within decentralized applications.

Backed by Archetype, Ritual secured $25 million in seed funding, with participation from Accomplice, Robot Ventures, Accel, and Hypersphere. Prominent angel investors include Balaji Srinivasan (former Coinbase CTO), Keone Hon (Founder of Monad), and Sergey Gorbunov (Co-founder of Axelar), further reinforcing Ritual’s credibility within the Web3 AI ecosystem.

3.10 Solo AI

Solo AI is an AI-powered music creation platform that enables users to generate customized music compositions tailored to their preferences. Leveraging a Diffusion Transformer-based model (DiT PPL) and audio waveform synthesis, Solo AI ensures temporal consistency and high-fidelity sound generation. Additionally, it employs Prefix Parameter Learning (PPL) to incorporate specific melodies or rhythmic patterns into its compositions.

All music generated by Solo AI is AI-produced, meaning it is free from existing copyright constraints, providing a fully IP-secure solution for music creation. By bridging Web3 music production with digital asset tokenization, Solo AI is building a seamless, user-friendly interface and API that allows anyone to generate and utilize AI-composed music.

Looking ahead, Solo AI plans to integrate SOLO AMM, a decentralized exchange for tokenized music IPs, allowing users to trade AI-generated music assets. Additionally, a smart contract-based royalty distribution system will ensure transparent and automated revenue sharing. Future developments include on-chain IPFi derivatives and decentralized data storage solutions, further expanding the Web3 music ecosystem.

3.11 Story.Fun

Story.fun is an AI agent launchpad designed to enable anyone to create, tokenize, and commercialize AI agents without writing a single line of code. Built on Story, each AI agent is registered as an on-chain IP, and all content it generates is stored as on-chain assets. Additionally, every agent is automatically assigned an IP-bound account (Token Bound Account, ERC-6551), allowing it to autonomously manage on-chain activities and royalty earnings.

What sets Story.fun apart is its selective tokenization mechanism. Simply creating an AI agent does not guarantee token issuance. Instead, an agent must first demonstrate utility and gain community approval before launching a token through an Initial Agent Offering (IAO). The decision is determined by $veOS (vote-escrowed $OS) holders, who vote on whether an agent should proceed to token issuance. Only approved agents can launch tokens through a bonding curve model, ensuring that only credible and community-backed projects enter the ecosystem.

To enhance long-term sustainability, Story.fun has introduced two key economic mechanisms. First, LP tokens are permanently locked, preventing rug pulls and establishing long-term credibility. Second, a Dynamic Fee Model is applied, where high transaction fees (up to 15%) are imposed immediately after token launch, gradually decreasing to 1% over time. These fees are used for token buybacks and burns, ensuring sustained value capture within the ecosystem.

4. Consumer

Unlike traditional financial assets that primarily rely on market transactions, crypto assets enable users to actively participate in ecosystems and earn rewards through their contributions. While stocks can only be acquired via purchase unless one is an insider, crypto networks are designed to integrate economic activity directly into user interactions, fostering a more participatory financial model.

This fundamental characteristic positions crypto as more than just an investment asset class, expanding its scope into a user-driven economic model. Ultimately, this shift will serve as the catalyst for billions of mainstream users to engage with the on-chain economy. Over time, crypto-native projects have continued to refine their user experience, with an increasing number of services offering intuitive interfaces and user-friendly reward structures that resemble Web2 experiences.

Story is actively onboarding consumer applications across IP creation, remixing, user-generated content (UGC) platforms, social engagement, and entertainment services, allowing users to participate as economic agents rather than mere investors. The following section explores how consumer-focused crypto applications within the Story ecosystem are evolving.

4.1 Ablo by Space Runners

Ablo is an AI-powered fashion remix platform, enabling users to design and sell customized fashion pieces using text-based AI commands. These creations are registered on-chain via Story’s PIL framework, ensuring automated copyright management, remix permissions, and royalty distribution.

Ablo has collaborated with NBA stars such as Kyle Kuzma and Nick Young on NFT sneaker drops and has worked with luxury brands including Balmain and Crocs to release exclusive digital fashion items. In 2022, the project raised $10 million in seed funding, led by Pantera Capital and Polychain Capital.

4.2 BlockBook

BlockBook is a UGC platform built around the Story ecosystem, designed to connect brands and creators, ensuring that creative contributions translate into tangible rewards. All submitted content is registered as an IP asset, with on-chain ownership protection and monetization mechanisms powered by Story Protocol.

A standout feature of BlockBook is Sparks, an interactive campaign format that allows brands to engage their audiences by incentivizing user participation. While creators retain ownership of their content by default, certain branded contests may involve predefined IP rights adjustments, such as ownership transfers to corporate partners or joint authorship agreements. All such adjustments are transparently outlined in advance, ensuring clarity for all participants.

4.3 Color

Color is a Story-native IP marketplace, officially launched on the Iliad testnet in August 2024. The platform facilitates minting, trading, licensing, and derivative content creation, playing a crucial role in enhancing on-chain IP liquidity within the Story ecosystem.

One of Color’s notable early successes was the launch of Color’s Cats NFT collection, which gained significant traction as an early showcase of Story-powered IP commercialization.

4.4 Eon Rift

Eon Rift is a cyberpunk-themed entertainment franchise, combining blockchain technology with community-driven world building. The project spans multiple verticals, including gaming, comics, trading cards, physical collectibles, and streetwear apparel.

A defining feature of Eon Rift is its “Rezzurrection” system, which allows in-game characters to resurrect through on-chain data backups, creating a unique persistence mechanic within its fictional universe. The project is set in NeoTokyo, a sprawling megacity where players navigate a world of corporate intrigue, cyber-enhanced mercenaries, and AI-driven factions.

The Genesis PFP collection (limited to 5,000 NFTs) serves as the foundation of the Eon Rift ecosystem, granting holders exclusive in-game benefits, character customization options, and integration into future storytelling projects. Additionally, early prototypes for TCG gameplay, multiplayer experiences, and wave shooter mechanics are actively in development, with community feedback shaping future iterations.

4.5 Jutsu

Jutsu World is an on-chain trading card game (TCG) leveraging the ERC404 standard, enabling fractional ownership of in-game assets. This hybrid model allows players to own trading cards as individual NFTs while also engaging in fractionalized trading, improving liquidity and accessibility.

Jutsu World introduces an on-chain reroll mechanism, allowing players to burn existing cards to acquire new ones, ensuring a dynamic game economy while maintaining card value stability. The platform also integrates phygital (physical-digital) mechanics, seamlessly linking physical collectibles with on-chain assets.

4.6 Lens Protocol

Lens Protocol is a blockchain stack for SocialFi, combining modular social primitives, fast settlement, and decentralized storage. Initially built on Polygon, Lens has recently transitioned to its dedicated blockchain, Lens Chain, introducing a new architecture optimized for social applications.

Lens Chain is a Layer 2 scaling solution leveraging ZKsync, Avail, and Ethereum security, offering high transaction throughput and cost efficiency. Key UX enhancements include account abstraction, USD-denominated gas fees, and seamless onboarding via email and phone verification.

At its core, Lens provides modular social primitives, allowing developers to build customizable groups, feeds, graphs, and username systems, unlocking new monetization models and access control mechanisms. Additionally, Lens’s custom Storage Nodes deliver enterprise-grade decentralized storage, combining cost efficiency with on-chain user ownership and security.

4.7 Magma

Magma is a browser-based digital art collaboration platform, launched in 2020, that facilitates real-time teamwork through version control, in-app video chat, and generative AI tools. These capabilities have made Magma widely adopted across animation studios, game developers, and creative education institutions, amassing a user base of over two million.

In 2023, Magma secured $5 million in seed funding, led by GFR Fund, with strategic investments from major gaming companies, including Bandai Namco.

4.8 Mycelium Network

Mycelium Network is an on-chain creator platform that facilitates the creation and remixing of IP assets within the Story ecosystem. It has partnered with the MINDBLOWON universe to tokenize various characters and content.

In February 2025, Mycelium Network introduced a contribution-based reward system, alongside key platform updates, including enhanced collection browsing, profile customization, and a revamped quest system, significantly improving the overall user experience.

4.9 Poster.fun

Poster.fun is an on-chain design tooling platform that allows users to create and trade memes, artwork, posters, and NFTs seamlessly. Integrated with Story Protocol, the platform ensures that all created content is registered as IP assets, with automated revenue splits for collaborative works.

Additionally, Poster.fun supports multi-chain minting and sales, enabling creators to launch their NFTs across Base, Ethereum, Optimism, Zora, and Arbitrum.

4.10 Sekai

Sekai is an AI-driven storytelling platform that allows users to collaboratively create interactive narratives through simple prompts. By leveraging generative AI, Sekai enables the seamless production of multimedia stories incorporating visuals, sound, dialogue, and animated sequences.

Following its ETHDenver 2024 Hackathon victory, Sekai emerged as a key ecosystem partner within Story Protocol. In December 2024, the platform raised $3.1 million in seed funding, led by Hashed, solidifying its growth trajectory.

5. Looking Ahead

The Story ecosystem has transitioned from conceptual experimentation to full-scale deployment, with major IPs actively integrating into its infrastructure. The foundational on-chain frameworks necessary for IP tokenization, monetization, and interoperability are rapidly taking shape, setting the stage for a new paradigm in digital ownership.

A growing number of dapps are building on Story, testing novel models for on-chain IP markets, creator-driven economies, and financialized content rights. Over the next few years, the ecosystem will serve as a real-world proving ground for how IP economies function, potentially redefining the entertainment, gaming, and media industries. While Story remains in its early stages, the pace of ecosystem growth suggests that its evolution warrants close attention.

Before we conclude, I would like to note that this report will be integrated into the forthcoming Story Mega Report. If there are specific applications you would like us to explore in more detail, feel free to reach out.